To play the infinite game* well.

1. We have a just cause.

   • To provide peace through shelter.

2. We have a trusting team.

   • Our employees are our first customers.

3. We seek out worthy rivals.

   • There are many right ways to do what we aim to do.

4. We have the capacity for existential flexibility.

   • ‎ We are bound not by our ideas, but our ideals.

5. We have the courage to lead.

   • To lead means being wrong first.